Streaming ad barometer
Number of ads and length of each ad break on streaming platforms, measured over the last 30 days by users of the Replay Block extensions. Updated daily.
| Platform | Country | Ads per break | Ad time per break | Breaks measured |
|---|---|---|---|---|
| TF1+ | France | Measurement under way | ||
| M6+ | France | Measurement under way | ||
| france.tv | France | Measurement under way | ||
| Joyn | Germany | Measurement under way | ||
| RTL+ | Germany | Measurement under way | ||
| ITVX | United Kingdom | Measurement under way | ||
| Channel 4 | United Kingdom | Measurement under way | ||
| Channel 5 | United Kingdom | Measurement under way | ||
| Mediaset Infinity | Italy | Measurement under way | ||
| RaiPlay | Italy | Measurement under way | ||
| Videoland | Netherlands | Measurement under way | ||
| RTL Play | Belgium | Measurement under way | ||
The first measurements are coming in: each platform shows its figures once 20 ad breaks have been measured over 30 days.
Method
- At the end of each ad break skipped, the extension sends three things: its name, the number of ads and their total length. No page address, no programme, no identifier, no IP address.
- Averages cover the last 30 days. A platform is only shown from 20 measured ad breaks; outliers (more than 120 s per ad) are discarded.
- The figures describe what users of the extension see (free tier with ads), not the whole audience.
Reusing these figures
The data is open (CC BY 4.0 licence): cite “Replay Block ad barometer” with a link to this page. File: barometre-pub.csv